Weathervane Graphics has moved its offices!

And guess what? No more steep stairs. We're on the ground floor in a lovely office space with a pretty view of the mountains.
Please note our new address is 400-B Kendrick Lane, Front Royal, VA 22630. 

What is Natural Link Building?

Natural backlinks are the best way to increase the authority of a website.By definition, linking means connecting or joining something to something else. In the same way, natural link building (also known as getting a "backlink") is what happens when you create intriguing and informative content, blogs, and information—people who see it naturally want to link and share it other websites. While there are, of course, less honest ways to get backlinks, the SEO industry has accepted that natural backlinks are the safest, fastest, and one of the best ways to endorse a blog or website. Exposure for natural link building comes from producing consistent quality content that other people can use, and if you can create content that can be used by multiple professions, it increases your chances for receiving a natural backlink.

For example, a title and escrow company writes and posts on its website an informative article about what to expect at a closing. Professions that this content would be relatable for include real estate agents and mortgage companies, who can prepare their clients while saving time and money producing it themselves. These agents and companies would not only share this article among themselves but also possibly with their clients. Any business or individual who found the article useful could share the link to it as well, and in doing so give the title and escrow company a little bit of authority. With enough widely shared links, the title and escrow company's authority will increase noticeably and it will gain prominence in organic search results.

How Can You Get Natural Backlinks For Your Business?

A great way to start creating content worthy of a backlink is to find keywords and topics that people are interested in. Once you have found a topic, you will need to develop content that is engaging and educational; if your content is boring and uninformative no one will want to share it. You need to write each of your articles as though there are thousands and thousands of viewers reading them. 

Social media platforms can play a huge role in sharing your content. Virtual platforms allow you to reach a lot of people quickly, and the best part is that they're free. If your business does not have a social media presence, it's nearly impossible to get your content exposed. We always recommend every business to set up and maintain a strong presence on popular social media platforms.

Timing is everything in the virtual world, and you may need to post your article a couple of times a day to figure out when your audience interacts the most. Once you establish the best time to share your content, set a schedule for yourself. Your audience will be pleased to have a consistent time to tune in for the new articles and content that you are producing, and this consistency will contribute to the quantity of backlinks you receive.

These steps play a vital role in your visibility on the world wide web. Natural backlinks are more important than ever for increasing your business's exposure; this link building not only assists in raising your website rankings but also helps direct traffic to your website. Quality shareable website content is marketing for your business—virtual exposure is what businesses are trying to achieve in this ever-changing marketing world.